Vision&Value | 株式会社Zeals(ジールス)


The Omotenashi


We strongly believe that Japanese customer service, called Omotenashi in Japanese, is the finest in the world and what defines the culture. Businesses which provide such wonderful customer services and experiences are currently going through difficult circumstances due to COVID19. Realising the Omotenashi revolusion that is to vitalise those services through digitalisation is our ultimate goal we are working towards with communication technologies established by our chatbot.
Our chatbot technology has been steadily developed by the international team at Zeals. It is our asset and strength with which we will be able to provide our clients consistent support in adapting to changes on the front line in order to overcome the crisis of COVID19.
Creating the standard of post-COVID customer services hand in hand with clients is what we are drawing on blueprints as well as delivering our chatbot inspired by the Omotenashi mind to the world.


    < Passion >

    Good things come from giving it your all

    < Unorthodox >

    Never settle for the established norm

    < Team >

    Teamwork is the heart of achievement



The Omotenashi mind each of our members possesses is called OMOTENASHIP at Zeals and it is our unique concept and word coined from Omotenashi and ship as a suffix. OMOTENASHIP represents our team who are always willing to contribute to the whole organisation with responsibilities including leadership and membership. Although the word Omotenashi is usually used to describe thoughtful services we recognise that it also contains 3 essential elements to quality customer service such as speed, add-on and respect. Omotenashi, what Japan is proudly recognised for by the world, should satisfy everyone across borders. We as a global company with international team members cherish the culture of OMOTENASHIP and we will realise the OMOTENASHI revolution to build the organisation with a team with the world standards.

  • Speed
    respond in the speed of light

    Immediate response to every matter without a pause is crucial when promoting businesses. It essentially determines if we are eager to deliver and that is what we believe impresses clients in the first place.

  • Add-on
    commitment beyond expectation

    The established norm does not stop us from creating a new one. We always endeavour to deliver clients our best with the acts and minds of OMOTENASHIP. Committing beyond both our own limit and clients’ expectation polishes our outputs further.

  • Respect
    accept and appreciate differences

    We highly value a variety of thoughts and opinions and the importance of accepting the differences. Polite and thoughtful communications encourage the team to build more firm relationships.

Framework to support OMOTENASHIP

Zeals have been growing by adapting to rapid changes in society. Our growth could be only achieved with highly motivated team members who are never hesitant to challenge themselves. We also reckon that maintaining an optimal work environment for them to feel comfortable and confident for the challenge is a huge part of our responsibilities. We always try new systems that would encourage the team with various backgrounds to work sustainably in the company. OMOTENASHIP is our traditional but unique way of welcoming new members to the company and preparing them to shine.

  • WAtZ

    This is where our CEO and COO welcome new members with huge gratitudes. You are also welcome to ask them questions about the company history, their backgrounds, and even personal interests including hobbies. Zeals is always open to chit chat!

  • OMOTENICE relay

    This is passing a baton of gratitude to express small (or big!) appreciation that emerges every day within the team. You might find a new face of your colleague you did not know through this heartwarming culture of ours.

  • BoardingPASS

    It is natural to feel nervous to enter an unknown environment especially prior to starting working for a new company. We are always open to help you remove the burden and on Slack your future colleagues welcome you as well as sharing the mission and value we cherish with you.

  • Zeals Will Award

    At Zeals, we act and challenge based on the vision everyday. This award is an important event for all of us as it is when team members who understand and embody the vision are awarded and celebrated and it can be you!!!