Zeals releases the Instagram version of Chat Commerce introducing Chat Commerce to Instagram Live featuring Maki Goto by MEDULLA. | 株式会社Zeals(ジールス)

Zeals releases the Instagram version of Chat Commerce introducing Chat Commerce to Instagram Live featuring Maki Goto by MEDULLA.

Written by | 2021/10/19


Zeals Co., Ltd. (Zeals), a leading Chat Commerce provider advocating the Omotenashi revolution, released “Chat Commerce Zeals Instagram Direct,” which allows companies to offer Chat Commerce on Instagram. Zeals is to collaborate with Sparty, Inc. (Sparty), which provides the personalized hair care product “MEDULLA”, and will hold a joint Instagram live streaming event featuring Maki Goto on 19th October. 

■ Background of the release and images of the experience
Instagram is a social networking service used by 68.1% of people in their 20s and 55.6% of people in their 30s in Japan, and the usage rate among all age groups has been on the rise for six consecutive years.*1 90% of users follow business accounts, including brands, and two-thirds of them say that Instagram enables them to communicate with brands.*2

Instagram has become an important marketing channel for companies to attract end users to their websites and create loyal customers for their brands. However, there is currently no method for them to respond to individual users who are considering purchasing products and services on Instagram as the inquiries they receive via DM come in large quantities. This has resulted in lost opportunities for customer contact and customer service. 

The newly released “Chat Commerce Zeals Instagram Direct” has been developed to solve problems for Instagram business accounts that are run by companies and brands. As the first project with Sparty, we will connect Instagram live streaming with chat commerce to provide users with an experience that goes beyond just watching.

“Chat Commerce Zeals Instagram Direct”

■ Instagram Live Details
Title: Special Insta Live Maki Goto x MEDULLA
Date & Time: Tuesday, October 19th, 18:00-
Distribution account:@medulla_jp


*1 https://www.soumu.go.jp/main_content/000765258.pdf
*2 https://business.instagram.com/


MEDULLA is a hair care brand that provides personalized suggestions that match the condition and preferences of each individual’s hair through online counseling. Based on questionnaire answers about one’s hair and scalp, they will deliver a set of shampoo, repair, or out-of-bath care items that contain ingredients that suit each individual’s complex concerns.
With a subscription plan that allows user to receive a set with evolved formula that suits their need better by sending impressions after use to a dedicated stylist online, the selection of scents to match the theme have been well received, and the total number of members has exceeded 400,000 users*2 since the service was launched in May 2018. *2…As of September 2021

■Company Profile https://zeals.co.jp/en/
Company Name: Zeals Co., Ltd.
Established: April 2014
Capital: 100 Million Yen
Location: ARCO TOWER 6F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo
CEO: Masahiro Shimizu
Business Description: Chat Commerce “Zeals” https://chatcommerce.zeals.co.jp/en/

■Company Profile https://sparty.jp/
Company Name: Sparty Co., Ltd.
Established: July 2017
Location: Ebisu Business Tower 4F, 1-19-1 Dogenzaka, Shibuya-ku, Tokyo
CEO: Yosuke Fukayama