ZEALS to offer Chat Commerce to M·A·C, an Estée Lauder Companies cosmetics brand, for it’s ASTRO PALETTES COLLECTION

ZEALS Co., Ltd. (ZEALS), Japan’s leading Chat Commerce provider, announced that it has added to its wide suite of clients the ASTRO PALETTES COLLECTION, which was launched today by M·A·C, a part of Estée Lauder Companies.

Chat Commerce by ZEALS
Chat Commerce is a platform provided by ZEALS that allows consumers to engage with brands, purchase products and make reservations while interacting with chatbots on interfaces such as LINE, Instagram, and digital signage. ZEALS’ Chat Commerce platform is implemented by more than 400 companies globally and supported by a dedicated team of communication designers that offer differentiated expertise to sales and marketing activities of enterprise customers.

Chat Commerce and ASTRO PALETTES COLLECTION
ZEALS’ Chat Commerce offers “ASTRO PALETTES Fortune-Telling Diagnostics” on the LINE messaging application. 

Consumers can engage in a fun and casual conversations, to experience different themes of each zodiac pallets, to learn about ways to make trendy eyeshadow looks, and to receive advice from M·A·C Senior Artist Rumiko Ikeda Harris. 

ZEALS with its largest dedicated team of communication experts provides enterprises with truely interactive 1-on-1 personalized engagement experience on online e-commerce channels.  Chat Commerce can contribute to higher brand engagement and improved brand loyalty.  ZEALS is working with brands to further maximize the customer lifetime value by analyzing the conversational data and establishing connectivity with data platforms. 

■Company Profile　https://www.elcompanies.com/en
Company Name:ELC Japan K.K.
Location: Marunouchi Nijubashi Building 20F, 3-2-3 Marunouchi, Chiyoda-ku, Tokyo
CEO: James Aquilina

■Company Profile　https://zeals.co.jp/en/
Company Name: Zeals Co., Ltd.
Location: ARCO TOWER 6F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo
CEO: Masahiro Shimizu